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It’s common to think that your company’s marketing efforts are not up to par during the holiday season. It’s the greatest time of the year—but also the busiest. You may feel so inundated with special offers that they actually begin to lose that element of being “special”.  

So, how do you avoid getting caught up in all the holiday commotion connected to gift giving and create an exciting, successful incentive that’s truly meaningful to your target’s interest?
 

You know how it goes… You’re in charge of tracking down the perfect gift to thank employees for another year of hard work. You call in a frozen turkey order thinking it’s a thoughtful gift that employees and their family will share around the dinner table during the holidays. No sweat, right?

Wrong! Because a LOT more coordination, time and money goes into managing a bulk order of frozen turkeys. This year, forget the hassle of refrigerated trucks and simplify employee gifting with this unique alternative.

The holiday season is the most common time of year for employers to reward their employees for their hard work, or for companies to thank customers or clients for their loyalty. With so many different gift options to choose from, it can be difficult to select one that everyone will enjoy.

Lucky for you, the Butterball Gift Check Program offers the flexibility that no other gift checks or gift cards do to satisfy everyone on your list.

Decisions, decisions! It is important to be informed when deciding on holiday gifts for employees and customers. We are simplifying this process for you by answering the top five most frequently asked questions about the Butterball Gift Check Program—the perfect solution to all your corporate holiday gifting needs! 

Thanksgiving is a day most Americans associate with feasting around the table with family. As the name suggests, it’s a day to give thanks.

According to the National Turkey Federation, 95% of Americans eat turkey at Thanksgiving.

So how did this tradition come about?

Everyone wants to be rewarded and feel appreciated. It’s human nature. Similar to how your employees enjoy being recognized, your customers need attention too.

At some point in your career you’ve probably heard about the importance of happy employees. But are you aware of the impact this has on your company? Follow along with this logic…

You know the drill… You’re tasked with finding gifts for your employees to thank them for another year of hard work and dedication to your company. You call in to place your order for frozen turkeys thinking they’ll make for a unique, thoughtful gift employees will share with their family for their upcoming holiday dinner. Sounds simple enough, right?

Wrong! Because coordinating a bulk order of frozen turkeys is always hectic.

When the holidays roll around, we’re usually scrambling to find the perfect gift for everyone on our list. And that’s not just friends and relatives—our work family deserves appreciation too.

Whether your company is large or small, chances are your employees range in age, gender, taste, and style. So how do you track down the perfect gift that meets all your employee’s wants and needs? Start by looking beyond the expected.

Do you ever feel like your company’s marketing efforts are lacking during the holiday season? Like your holiday offer is bland and irrelevant because of how popular holiday promotions are? With all of the commotion and incentives tied around each and every holiday, it’s hard to think of a creative way to stand out.

As the holiday season approaches, more and more consumers are beginning to see all of the promotions businesses are implementing in an effort to drive customers through their doors. Many companies offer attractive deals to give themselves a competitive edge. How will your company offer a creative and successful holiday incentive that catches your target’s interest, creates excitement and brings value so your efforts aren’t diluted.

A whirlwind of last-minute shopping trips, elaborate celebration preparations, and chaotic family visits is quickly approaching with the holiday season peeking around the corner. In the midst of the excitement, it’s easy to get swept up in the commotion and lose sight of the true significance of the holiday—giving.

During this exciting time of year, it’s heartwarming to see families slow down and recognize the loving role they play in each other’s lives. Meanwhile, it’s important for companies to stop and appreciate their hard working employees. When it comes to giving, we are all capable of making a truly meaningful contribution by taking the time to remember those who are most in need.  

Thank You! We can never hear those words enough! It’s just those two small words that make people feel warm and fuzzy inside. ‘Thank You’ tells our employees that they’re appreciated and that they’ve done a great job. It lets our customers know we really value their loyal business. These two small words are impactful, and it’s important to take the time to say them. David Shindler, author of Learning to Leap, reminds us that “employee surveys continue to show that people value a simple ‘thank you’ from managers.”

Employers often use cash as an award because it is easy to obtain and distribute to their employees. Yet, employees often times do not see it as an award because it is tied to their paycheck. As Claudio Ayub points out in his article, cash goes in one pocket and out the other to pay bills; recipients do not remember what they earned in a cash incentive program. While cash may be convenient for the employer, it is not always the best motivator for employees.

A study conducted by Aberdeen Group revealed that 63% of best-in-class companies use non-cash awards, emphasizing that those types of incentives are stronger motivators for employees. Ayub adds, “There is no trophy value in cash. When was the last time you bragged about a $100 bill?” Since cash coincides with a regular paycheck, providing employees with an alternative, especially an alternative they can choose themselves, proves to be exciting and highly motivating. Many successful companies are awarding their hard working staff with a selection of gift cards, placing trophy value on workplace incentives.

As mentioned in our previous blog post, The 10 Best Ways to Successfully Reward and Recognize Employees, it is more important than ever to entice your employees with relevant rewards. With that being said, there are two takeaways from that tip.

1. The pins, crystal vases, t-shirts, hats and plaques that used to motivate and excite 25 years ago, don’t have the same impact today.
2. What might inspire one person, may have the opposite effect on another.

Imagine sitting in a comedy club watching a comedian bomb. It’s painful. People feel uncomfortable. Most likely, his timing is waaaay-way off.

In the workplace, managers aren’t comedians (generally), but they need to share a critical trait with comedians to keep things rolling in a manner that keeps everyone happy and engaged. They need: Great Timing.

Great Timing is everything. And it’s simple. But first, here’s what Great Timing in the workplace is not: It’s not quarterly, bi-annually, or end-of-year. And it’s not silent.

On the other hand, here’s what it is: Great Timing is recognizing, rewarding and celebrating successes as they occur, even if it’s a verbal “thank you” from the manager to the employee (even better when amplified in front of peers).

It’s no secret that employee retention means something completely different today than it did 15 years ago. In the past, companies designed incentive programs that thanked their loyal employees for their 10, 15, 25+ years of dedicated. Today, longevity is a rarity.

More and more often, in today’s changing world, businesses are completely restructuring their incentive programs to thank their employees instantly – even after just one year of service. Companies are having to adapt to this trending workplace culture and new norms to keep their millennial generation employees engaged, fostering company loyalty and increasing retention.